@paraschopra My sense is that most of the services or offerings are good to have or want based. Unless you end up positioning your service/ product in the need based segment, you won't get much value for bucks (as the publisher).
Can we compare B2B with B2C over here? I wonder.
I think by and large education/ health sector apps should be able to monetise in a near future because here the user is less likely to be publisher (provider) agnostic, right? Every other place, he will seek for the best transactional fit.