Delight as a differentiator—how to make your mobile app stand out

  • Functionality, reliability and usability are table stakes for mobile apps today. They are not going to make your app stand out when there are over 3 million apps in the Apple and Google App Store combined, and at least 2-3 high quality apps for every niche that you can think of. How then do you get your app noticed by tons of users and make it a viable business?

  • I had no idea about much of these..."delighters"! So are we now looking at delight as a bona-fide engagement driver as well? Would love to try and measure the kind of engagement levels it could drive.

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