Is growth really the misnomer so many people claim it to be?



  • I see a lot of posts on places like Growth Hackers and Reddit, talking about how the concept of "growth hacking" is a misnomer, a fancy phrase for the art of driving metrics forward. For instance, one particular comment I found once:

    Call me old fashioned, call me whatever, but to me growth hacking is simply a rehash of tried and tested strategies that use technology to leverage their desired effect. Growth hacking ain't new or unique, maybe the technology is.

    But is it really that black-and-white? It's never been easier to conduct A/B tests, or collect and analyze various metrics. But of course, someone needs to be able to adapt and figure out what those tests and metrics are really saying, which invariably becomes a part of growth hacking. So does that mean growth hacking is a fancy term, simply because the techniques are the same? Personally, I believe that the ability to analyze those metrics and gain something meaningful out of it, defines a growth hacker - but would love to hear what you think.



  • For me, growth hacking is a mindset rather than a set of techniques and tools. Knowing that growth can actually be engineered rather than be found luckily is a big shift. Growth hacking in many forms has always happened but now the knowledge is far more widespread.

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  • @khitchdee said:

    Term-wise, these days it's become fashionable to append hacking to just about anything. It gives it a seat-of-the-pants highway Robinson flavour instead of something erudite that came from a university

    Actually there are some very few good resources on growth hacking that pack a ton of insights. One that I particularly liked was from Google Ventures. Take a look: http://www.gv.com/lib/lean-analytics

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