The churn being witnessed in India's start-up scape
The number of start-ups in India has nuclear bombed.
Start-ups have now become almost the most coveted thing to do
amongst tech undergrads.
This is great.
There is also a lot of churn in the industry.
Just about anyone can quickly come up to speed on the widely proliferating tool set.
This has resulted in a really large number of start-ups
that are not that well thought out from a product and usefulness standpoint,
but have solid implementation, good looking Uis ad graphics and appear to be useful.
Many such start-ups are getting hits too with marketing muscle to back them up
and VCs pouring in money to provide the financial bulwark.
In five years from now, I see 99 out of 100 dead.
That's what I mean, when I say there's a lot of churn going on right now.
The best way to avoid fading out and dying a slow death
is to pay a lot more attention to the value proposition of your product.
It's very easy nowadays to build a product.
Anyone can build one and everyone is doing it.
To differentiate you have to look at your product from the customer's side.
I think, most start-ups don't pay enough attention to that part.
To look at your product from customer side there are lots of tools available if your product is a website or a app. One such tool is https://www.hotjar.com/r/rb063 which i have been using and its great.
This is how one can avoid the situation: https://www.youtube.com/watch?v=NJ-ncN8c6Yk( The Value of "Hobbies" for Tech Professionals). Skip the first minute.
This appears useful after you have launched your product. Most of your user side research should happen before that.
Starting out with a hobby makes a lot of sense since that's a domain outside your usual tech stuff where your have a pre-existing interest so you probably wont get bored researching it. Domain research does take time.